Our Strategy

How banks act in the years ahead will influence whether ASEAN’s transition is orderly, inclusive and resilient. For CIMB, this moment calls for leadership that shapes real outcomes for economies, businesses and communities across our region. Our Forward30 sustainability strategy is our response to this responsibility, and how we deliver our purpose of Advancing Customers and Society.

Shifting from alignment to action, Forward30 moves CIMB beyond setting targets and policies to accelerating measurable impact where it matters. Over the next few years, we will build on the progress and lessons from Forward23+, during which we met our headline commitments and gained recognition across global sustainability indices. Forward30 sets out how we will scale impact with intentionality and accountability, focusing on three priorities to support a more sustainable and inclusive ASEAN.

Our Ambition

Driving Sustainable Finance in ASEAN through long term value creation and resilience, to advance customers and society

Empower our customers in their transition to a sustainable future

We support business activities that align with low-carbon and inclusive development pathways. We work closely with our clients to reduce emissions, adopt responsible practices and remain competitive in a rapidly evolving landscape. Through sustainable finance solutions and advisory, we enable value creation and meet growing demand for climate-aligned financial services.

Fortify our resilience to sustainability related risks

We focus on ensuring that our portfolios remain resilient and responsibly positioned. We strengthen our approach to managing environmental and social risks by aligning lending practices with our sustainability commitments and integrating these considerations more deeply into decision-making. By facilitating this transition, we help build a future-ready economy and a more resilient bank.

Drive societal impact

We support vulnerable groups and MSMEs through accessible financial solutions that promote economic participation and inclusion. Beyond financial access, our corporate citizenship initiatives address broader societal needs. Internally, we invest in building the right skills and mindset across #teamCIMB to embed sustainability into how we work, make decisions and serve our communities, ensuring that purpose and impact are part of our everyday actions.

RM300 bil sustainable finance mobilised ('21 - '30)

6 of 6 sectors in line with reference scenario pathway by 2030

Maintain top quartile on the S&P CSA
RM200 mil CSR investments disbursed ('26 - '30)
120k hours annual volunteering hours ('25 - '30)

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Sustainable and Responsible Finance

Delivering products and services to support people, businesses and activities that create positive impacts on society, from economic, environmental and social perspectives. Managing risks and potential negative impacts arising from the activities that CIMB finances, including impacts on environment, society and the economy in general.

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Customer Experience

Engaging in responsible marketing and fair dealing practices to strengthen customer trust. Going the extra mile for our customers and delivering excellent customer experience that builds long term relationships.

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Digitalisation and Innovation

Ensuring a seamless digital experience for customers. Transforming our operations by deploying tools such as data analytics capabilities and artificial intelligence to be a data-first organisation.

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Cybersecurity and Data Privacy

Safeguarding CIMB’s data and systems, and customers’ data and privacy. Protecting customers from fraud and scams.

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Governance and Ethics

Strengthening our value proposition and ability to deliver returns to investors and shareholders. Allocating resources strategically and reinforcing our ability to plan and achieve resilient value creation. Reinforcing a healthy culture of ethics, integrity and transparency throughout the organisation.

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Risk Management and Business Resilience

Implementing controls that limit CIMB’s risk exposure, meet regulatory expectations and mandate, as well as ensure commercial sustainability. Adapting to emerging trends to maintain business resilience and economic performance.

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Sustainable and Responsible Finance

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Climate Change

Taking action to achieve Net Zero overall GHG emissions by 2050, managing climate-related risks and opportunities, while contributing to national and global climate goals.

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Nature and Biodiversity

Integrating biodiversity and nature (including waste and water management) considerations into financing and other business decisions.

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Human Rights and Labour Standards

Upholding international human rights laws and standards. Promoting fair labour practices and fair treatment of communities.

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Economic Inclusion and Financial Literacy

Providing access to affordable financial services, and improving financial literacy and health, especially among disadvantaged communities.

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Corporate Citizenship

Supporting regional and national policies to reduce poverty, building sustainable communities. We contribute to improving Environmental, Economic and Social well-being and needs of stakeholders where we operate.

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Talent Attraction, Retention and Growth

Attracting and nurturing the right talent to future-proof the organisation and its business. Implementing effective mechanisms to retain talent for business continuity, productivity, performance and competitiveness.

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Diversity and Inclusion

Providing and promoting equal, fair and inclusive opportunities, regardless of gender, age, background, beliefs, ethnicity, skill and abilities.

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Our Journey

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Our Ambition

Driving Sustainable Finance in ASEAN through long term value creation and resilience, to advance customers and society

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